CINEMATIC LAUNCH PLAYBOOK

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Inside YOU'LL GET ACCESS TO the five elements behind cinematic launch campaigns that create anticipation, conversation and demand long before launch day.

Create launches people start talking about before you even open cart.

$11

25-Minute Video Briefing

INSTANT ACCESS

Campaign Blueprint Builder

..there was a cinematic story to tell that would explode your launch?

Every offer has a story that - if you added it to your marketing & your launch - would move everyone.

With this playbook you'll detect THE cinematic storyline for your next launch that will activate the right people at the right time.

What if...

Every offer has a story that - if you added it to your marketing & your launch - would move everyone.

With this playbook you'll detect THE cinematic storyline for your next launch that will activate the right people at the right time.

THE PLAYBOOK

The five elements every launch that's impossibe to ignore needs before content, emails or sales pages.

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I WANT THAT

INSIDE

THE ANTICIPATION ENGINE

How to make people wait for your launch before they can even buy.
Because anticipation creates demand.

05

THE VISUAL WORLD

The visual identity that makes your launch recognizable before people even read the caption.

03

THE CONVERSATION

How to create moments people naturally start talking about.

Without asking them to.

04

THE MAIN CHARACTER

Every launch needs someone people emotionally follow.
Because people don't binge campaigns. They binge people.

02

THE STORYLINE

The narrative that gives your launch direction. Instead of creating random content that disappears after the launch.

01

COUNT ME IN!

Let me guess..

..every launch feels like you're starting from zero. No matter how good the last one was.

HERE ARE 4 MORE SIGNS THAT YOUR LAUNCHES ARE MISSING A STORYLINE

01

YOUR CLIENTS TELL YOU: "I WISH I 'D FOUND YOU SOONER."

Even though this might sound like a compliment - they actually could have found you sooner. But they couldn't see what it really means to work with you.

02

You know people would buy...

...if they could only feel what it's actually like to work with you.

And so you try to explain it to them instead of making them feel it.

03

You keep hearing: "I didn't realize how good this would be."

Again: Disguised as a compliment. But a clear sign that people don't get to see how good you actually are before they join.

04

You finish every launch thinking:

"Next time I want it to feel bigger."

Right now your launch probably starts with: Saved Posts on Instagram. Notes. The offer name. The tagline. The branding. The sales page.

And technically?
That's not wrong.

It's just the reason why your launches feel smaller than they could.

Because while you're creating content...
the strongest launches are telling a story.

LET'S DO THIS!

Now It's time to actually make that true.

-- LENA GYSELINGS

"I wouldn't waste my time explaining an offer or project across dozens of story slides when you can activate your audience on a completely

different level and does the heavy lifting for you."

"I wouldn't waste my time explaining an offer or project across dozens of story slides when you can activate your audience on a completely different level and does the heavy lifting for you."

$11

GET INSTANT ACCESS

Let your storyline do the heavy lifting & enjoy the wave.

HERE'S WHAT IS INCLUDED

CINEMATIC LAUNCH PLAYBOOK

25-Minute Creative Director VIDEO Briefing

Learn the five cinematic elements behind launches people can't ignore.

The Campaign Blueprint

Creative Direction Prompts

Reusable For Every Future Launch

Build your complete launch inside the guided campaign builder and leave with a campaign your entire team can execute.

The exact questions I use for every 7-figure client that help you define your Storyline, Main Character, Visual World, Conversation Engine and Anticipation Engine.

Duplicate your blueprint and build every future campaign inside the same system.

A NOTE FROM ROX

Ramona oxenbauer | the STRATEGIC Creative directoR & PRODUCER 7-figure entrepreneurs hire WHEN SCALING to 8-figures.

Over the last few years, I've become slightly obsessed with one question:

Why do some launches blow up & some feel like a battle - even when both use the same strategy?

The answer wasn't better content.
And it wasn't better messaging.

It was what happened before the launch.

The storyline. 
The visual world.
The conversation.
The anticipation.

That's what I walk you through inside this Playbook.

It's a behind-the-scenes look at how I evaluate a launch campaign with every (multiple) 7-figure brand I work with before a single piece of content gets created.

Cause this is exactly how a launch stops being the kickoff.

And becomes the payoff.

Ready to make your launches cinematic so that they stop being the kickoff - and become the payoff?

GET STARTED

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ROX | RAMONA OXENBAUER